Your dream customers are shopping right now. We know who they are.
INSIGHTS builds nationwide prospecting audiences from real-time shopping behavior. Filter by who they are, how they buy, and how badly they want what you sell. Then activate them in your CRM, ad platform, or dialer the same day. It really is that easy.
The setup
Database scraping is dead. It's time to move on.
Every B2B sales team in your space is dialing the same recycled list from ZoomInfo. Every marketing team is layering the same Bombora intent on the same Apollo contacts. The data is stale the moment you buy it. The contacts aren't even in-market. Your reps burn cycles convincing people who weren't shopping in the first place. Then you blame the rep. The problem is not the rep. The problem is the source.
30 to 40 percent of bought B2B contact data is wrong within 90 days.
ICP-based prospecting tells you who could fit, not who is actively shopping.
If you can buy them from ZoomInfo, so can every competitor in your category.
The reframe
Start with who is shopping. Not who fits a guess.
INSIGHTS is built backward from intent. We start with 65 billion weekly shopping behaviors across the United States and find the people actively researching what you sell. Then we layer on the demographics, firmographics, geography, and ICP filters that define your buyer. The list you walk away with is not a wish list. It is a shopping list of real people who are ready right now.
The mechanic
How INSIGHTS works.
DEFINE
Tell us who your buyer is or should be. Geography, age, household income, industry, role, company size, and 80+ other filters. Have an ICP? Plug it in. Don't have one yet? We help you build it.
MATCH
INSIGHTS searches 65B+ weekly behaviors and 300M+ active shopping profiles to find the people who fit your filters and are actively shopping for your solution.
ENRICH
Every verified fingerprint returns a full vcontact record: name, email, phone, mailing address, demographics. NCOA-verified, the same database the USPS uses for accuracy.
ACTIVATE
Push the audience to your CRM, ad platform, dialer, or SMS tool. New names land every morning so your team always has a fresh list.
The wedge
Why INSIGHTS beats the legacy data stack.
ZoomInfo. Apollo. Bombora. 6sense built the category. We pay homage to the OGs. \nINSIGHTS broke it wide open.
Built on real shopping behavior
ZoomInfo and Apollo give you a static contact database. Bombora and 6sense give you account-level intent that tells you a company is researching, not who specifically is shopping. INSIGHTS starts with the actual shopper.
B2C and B2B segments in one platform
Most tools force you to pick a lane. INSIGHTS builds audiences for consumer-facing brands and B2B sales teams from the same intent network.
Full contact record, NCOA-verified
Other platforms hand you a partial record and a confidence score. INSIGHTS hands you email, phone, mailing address, and demographics, every record scrubbed against NCOA.
Refreshed daily
Bought lists die fast. INSIGHTS rebuilds your audience daily from the latest behavior data so your team is never working off yesterday's intent.
| Feature | INSIGHTS | ZoomInfo | Apollo | Bombora | 6sense |
|---|---|---|---|---|---|
| B2B prospecting audiences | |||||
| B2C prospecting audiences | |||||
| Real intent shopping signal | Account-level | Account-level | |||
| NCOA-verified contact records | |||||
| Full record (email + phone + address) | Partial | Partial | |||
| Refreshed daily | Weekly | Weekly | |||
| Fingerprint intent matching | Partial | Account | Account |
The math
The math your CFO will like.
INSIGHTS works two ways. It replaces what you are already paying for, and it puts more meetings on the calendar from a list that actually engages.
Replace what you are paying for
One INSIGHTS subscription replaces all three. Most customers cut their data spend by 30 to 50 percent in the first 90 days.
Convert more from a fresher list
At an average customer value of $2,000, that is $150,000 in net new revenue every month from a list your team is actually excited to work.
Your actual numbers will vary. We will model yours on the demo.
In their words
Operators are already replacing the old stack.
We have used providers like ZoomInfo and Apollo for years, but DATOS is on another level. The better accuracy and intent signals shortened our sales cycle.
We replaced two major data subscriptions and cut our lead-gen costs by almost 40%. DATOS gave us less expensive data that finally works.
FAQ
Questions, answered.
Where does the INSIGHTS data come from?+
We'll try to keep it simple. It comes from aggregating digital fingerprints from active shoppers. The more active you are online, the more enriched your digital fingerprint is. We gather those fingerprints and cross reference them with how and what they're shopping for on search consoles, AI, and even social media searching. From there, we gauge their intent on how active they are shopping or researching for a specific topic interesting to your business, and provide those records.
Is INSIGHTS just another ZoomInfo?+
Uh, no. ZoomInfo is a database. They aggregate records and enrich them over time. Our CEO is in their database as being in a role and company from 9 years ago. It's great. We are not a database. We don't sell leads. Our records are active shoppers, looking for solutions that you provide and are currently in market and ready for your marketing and sales strategy to get to work.
Can I export INSIGHTS data to my CRM, Ad Platforms, or Dialer?+
Yes, you can create any automation you need, much like using Zapier. Full integration into whatever tool you use is available (as long as it's not weird and made by your nephew or something). And guess what, you can integrate into these tools for no extra cost. You want it in your Meta Ads or Google Ads Manager? Done. You need it in Hubspot or Salesforce? Sure. You want this in your CloudTalk or PhoneBurner dialer? Deal. You're welcome.
What if a record is not 100% accurate?+
Preposterous! But it does happen. Up to 5% per thousand records-ish. If the digital fingerprint records are not up to date, because the shopper hasn't updated their web presence in over a month, some things might be missing. The other 95% of the time, shoppers like you and me, are pretty on top of our social media profiles, email use, and other activities we do online.
How is INSIGHTS different from Bombora or 6sense?+
Neither solution is bad, but we are different. Bombora, for example, only focuses on the B2B market. We provide both B2B and B2C. 6sense uses AI to predict when a shopper might be ready to buy and where. Both of these are great add-on options to supplement active shopping data like ours, but don't provide records of active shoppers on your website or otherwise, like we do here at DATOS.
Last word
Stop buying stale lists. Start targeting real shoppers.
Book a 20-minute demo. We will build a sample audience using your ICP and show you exactly who would land on your prospecting list right now.