98% of your website visitors leave anonymous. Not anymore.
IMPRINT is our proprietary pixel that turns anonymous traffic into verified, intent-based contacts your team can reach today. No LinkedIn profiles. No partial matches. No BS. Just your visitors' contact info.
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The leak
You are paying for traffic you cannot see.
Even worse, you are paying for traffic you cannot contact. For every 100 people who land on your site, 97 leave without filling out a form. You paid for the ad. You paid for the SEO. You paid for the content. And you will never know who they were, what they wanted, or how to reach them. That is not a marketing problem. That is a revenue leak. Multiply it across twelve months and you will see exactly how much money is walking off your site without saying goodbye.
1,200 visitors this month wanted a quote but they were too afraid to ask. Instead, you got 14 form fills.
Abandoned carts are only half the leak. The other half never made it past the product page.
Half your demo page traffic bounces. You'll never know which campaigns they came from.
The reframe
Anonymous traffic is not anonymous anymore.
Fu** that. One pixel. Installed in under five minutes. From the moment it goes live, IMPRINT identifies the people who visit, builds a verified contact record for each one, scores how badly they want what you sell, and hands it off to your team.
The mechanic
How IMPRINT works.
INSTALL
Drop the IMPRINT pixel onto your site. One snippet. Under five minutes. No dev team required.
IDENTIFY
IMPRINT matches each visitor to a digital fingerprint inside our 300M+ profile network. No cookies. No forms. No friction.
ENRICH
Every verified fingerprint returns a full verified contact record: name, email, phone, mailing address, social profiles, demographics. Then we measure the intent.
ACTIVATE
Records flow into your CRM, ad platform, or outreach tool in real time. Your team reaches out the same day, while the intent is hot.
The deliverable
What lands in your CRM.
Most pixels give you a name and a guess. IMPRINT gives you the entire identity. Every record is verified against NCOA, the same database the USPS uses for address accuracy. Then we measure intent so your team knows who is burning hot, who is warm, and who is just looking.
The wedge
Why IMPRINT beats every other pixel on the market.
Most identification tools stop at a name. IMPRINT does not stop.
NCOA-Verified Accuracy
IMPRINT runs every record against NCOA, the National Change of Address database licensed by the USPS for address verification. Most data tools cannot afford that scrub. We made it a must-have.
Full Contact Record
Other pixels hand you a name and a LinkedIn URL and wish you luck. IMPRINT hands you email, phone, mailing address, and 70+ demographics your team wants.
Active Shopping Intent
IMPRINT scores every visitor by how aggressively they are shopping. You do not just see who showed up. You see who is ready to buy. We call the hot ones first, but you do you.
| Feature | IMPRINT | RB2B | Clearbit | Warmly |
|---|---|---|---|---|
| Identifies B2B visitors | ||||
| Identifies B2C visitors | ||||
| Full contact record (email + phone + address) | Nope | Nope | Nope | |
| NCOA-verified accuracy | ||||
| Buyer intent scoring | Sometimes? | Sometimes? | ||
| Real-time delivery to CRM and ad platforms |
The math
Here's what that's worth.
Most of our customers identify up to 60 percent of their site traffic. Even at that resolution, the math gets ugly fast. We don't do ugly.
At an average customer value of $1,500, that is $180,000 in net new revenue every month from traffic you were already paying for.
Your actual numbers will vary.
Work email only. No credit card. Reply within one business day.
In their words
Operators are already replacing the old tools.
We use DATOS to refresh our pipeline every morning with verified visitors and real contact info.
We replaced two major data subscriptions and cut our lead-gen costs by almost 40%. DATOS gave us less expensive data that finally works.
FAQ
Questions, answered.
How does IMPRINT actually identify visitors?+
As users browse your site, the IMPRINT logs their online behaviors, IP addresses, and browser data. It matches this data against DATOS' robust database of over 300 million consumer and business profiles. The IMPRINT resolves the visitor's identity, pulling data points such as name, verified email, phone number, physical address, and associated social media profiles.
I already have a pixel setup on my site from Google, how is IMPRINT different?+
Yes, Google (GA4) and Meta have pixels that you can create to place tags on visitation or for campaign tracking. What we do is identify visitors by their digital fingerprints who are actively shopping and why. They're both in the website world, but very different. We don't know why these things are named the same word but mean different things, we missed the meetings where we wanted to vote against it. That's why we call ours, IMPRINT.
How fast is the set up time?+
Implementation is as fast as you make it. We can generate your proprietary IMPRINT pixel within seconds. The installation to your website takes seconds as well. The verification for your domain is done as fast as you can click and verify it.
What if a record is not 100% accurate?+
We did an independent (and SOC 2 compliant) audit of our data and found that we have a 95% accuracy fingerprint rate, minimum. The only reason a record wouldn't be accurate is if the digital fingerprint is inaccurate. Sometimes you get fired from a job and don't update your LinkedIn profile, so it shows you still work there. You're too embarrassed to change it. These things happen, in fact, they happen 5% of the time. Most people and shoppers regularly update their web presence.
How is IMPRINT different from other visitor data companies like RB2B?+
First off, how dare you. Secondly, thank you for asking. Most of these other companies deliver an alert when someone visits your site and provides their name if they have it. If they are able, they provide a LinkedIn Profile. Some, if you pay enough, provide a business (not personal) phone number. We can't remember the last time we opened a sales message on LinkedIn, can you? If the fingerprint can be verified, we provide all contact records, demographic records, why they were on your website, what pages they visited, where they came from, and measure their shopping intent. So… tough call.
Last word
Stop paying for traffic you cannot see.
Book a 20-minute demo. Let's show you exactly what IMPRINT can do for you.
Work email only. No credit card. Reply within one business day.